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Flighting: How best to spread your ratings across a campaign
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TV’s positive impact
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Accessible TV advertising on UK TV
How advertising can address the climate crisis: The Greenprint, by ITV/System1
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Thinkbox research
Profit Ability 2: The new business case for advertising
Context Effects
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Creative Drivers of Effectiveness
BVOD Almighty: Reach and Return
Adnormal Behaviour
The TV playbook for online businesses
Signalling Success
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As Seen on TV: supercharging your small business
A Matter of Time: the importance of time-length in TV advertising
The Age of Television: the needs that drive us
From Brand to Bland: what happens when you take away people’s favourite brands?
Get with the programmes: the Thinkbox guide to TV partnerships
Marketing Effectiveness in the Digital Era: Media in Focus
TV Response: new rules, new roles
The long and the short of it
Reports
Download the full Profit Ability 2: The new business case for advertising report
TV is at the heart of effectiveness white paper by Peter Field
From Good to Great: Improving the Odds
Giving attention a little attention: download the white paper
Effectiveness in Context: free download
Media in Focus: free download
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Media Mix Navigator
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Media Mix Navigator: There are no guarantees, but there is guidance
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