TV has the highest saturation point

This episode of Charts on Film features guest speaker Dominic Charles (Managing Director, Audience Intelligence & Marketing Science, Wavemaker) who explores the saturation point for each channel.

Using findings from Profit Ability 2: The new business case for advertising, this episode shows how Linear TV has the highest saturation point, meaning that advertisers can increase their investment in Linear TV to a higher level than other media and it will continue to generate a profitable return. This is in contrast to digital channels that deliver well for targeted in-market audiences but tend to hit diminishing returns relatively quickly.

Watch the video and download the deck above.