Download the full Profit Ability 2: The new business case for advertising report

The award winning Profit Ability 2 is now available to download in full from the link in the top right.

This report goes into eye-watering detail. It brings advertising’s collective knowledge bang up to date and will spark new thinking on key advertising decisions such as channel selection, spend levels, attitudes to risk, and timeframes for ad-driven returns.

Written by an econometrics supergroup featuring Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, the full ‘Profit Ability 2’ report includes media deep dives, insights from sector specialists, and a new approach to determining the right channel mix by understanding the three most important dimensions of advertising effectiveness: scale, efficiency, and time (SET).

Download this award-winning study now and get the best out of your advertising investments.