Thinkbox
In this episode of Charts on Film, Research Manager Nailah Uddin looks at how BVOD is becoming more crucial in the TV landscape.
As part of BVOD Almighty: Reach and Return, PwC explored BVOD's ability to drive incremental reach. They analysed the UK viewing population, dividing them into ten groups based on weekly linear TV viewing and then into three tiers with the middle tier emerging as the 'Reach Extenders'.
You can watch the video above to learn more and download the chart by clicking the button on the right.
The full research study can be found here.
