Advertising effectiveness shifts post-covid have been incremental

Jane Christian, Managing Director of Analytics and Insight at EssenceMediacom UK explains how Profit Ability 2: The new business case for advertising looks at how the economic conditions and the media landscape have changed in terms of advertising effectiveness following the pandemic.

Despite what commentators might have suggested, the story is one of stability and gradualism. Rather than a seismic shift, advertising effectiveness is shifting more incrementally over time. An evolution, not revolution, of advertising return.

Watch the video and download the deck above.