Research Manager Nailah Uddin explains how TV offers a variety of time lengths for ads, allowing flexibility in storytelling.
The optimal ad length depends on factors including the complexity of the message, brand familiarity, and budget. In the UK, the 30 second spot continues to be the most popular time length, consistently accounting for half of all impacts each year. However, changes have been occurring in recent years.
To learn more about the pros and cons of different ad lengths and their storytelling ability, watch the video above and download the deck by clicking the button on the right.
