Trends in TV 2024

‘Trends in TV 2024’ is packed with insight and data about how TV has been evolving and where it’s heading.

There are three timeless sections – viewing, planning, and spend trends – all of which will leave you clothed in the latest knowledge about the most dynamic form of advertising around.

What impact is SVOD having? What about CTV? What categories increased their TV spend in 2023? Who didn’t and why? Should we be worried about the trend in ad spend flooding towards search? How much of total AV advertising time does TV account for?

(Spoiler alert: it’s yes and 83.5% to the last two)

This is essential reading for anyone working in media or advertising today – and you can dive right in here. Browse our dedicated microsite for all the insight and download the charts with one click.

If you’re only here for the charts then you can download them in our nickable section