Profitability varies by media channel

This episode of Charts on Film features guest speaker Dominic Charles (Managing Director, Audience Intelligence & Marketing Science, Wavemaker) who looks at how profitability varies by media channel.

Using findings from Profit Ability 2: The new business case for advertising, this episode shows how all the product sectors analysed in the study generated a positive payback from advertising when looking at the full payback period (total performance within 24 months).

Watch the video and download the deck above.