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How TV generates business growth
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5 steps to getting on TV
1. Define your marketing objectives
2. Choose a partner to work with
3. Decide on your strategy
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Spots
Introduction to spot advertising
Reach and frequency
TV advertising time lengths
Flighting: How best to spread your ratings across a campaign
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BVOD
Introduction to BVOD
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Advanced TV
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Advanced TV advertising: everything you need to know
CFlight: measuring reach & frequency across linear TV & BVOD
TV’s positive impact
Introduction to accessible TV advertising
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Accessible TV advertising on UK TV
How advertising can address the climate crisis: The Greenprint, by ITV/System1
TV and climate action
Channel 4’s Change Climate Season
Accessibility: TV ad collection
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Research
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Thinkbox research
Profit Ability 2: The new business case for advertising
Context Effects
Earning Attention
The drivers of profitability
Creative Drivers of Effectiveness
BVOD Almighty: Reach and Return
Adnormal Behaviour
The TV playbook for online businesses
Signalling Success
Demand Generation
As Seen on TV: supercharging your small business
A Matter of Time: the importance of time-length in TV advertising
The Age of Television: the needs that drive us
From Brand to Bland: what happens when you take away people’s favourite brands?
Get with the programmes: the Thinkbox guide to TV partnerships
Marketing Effectiveness in the Digital Era: Media in Focus
TV Response: new rules, new roles
The long and the short of it
Reports
The Value of TV: A Behavioural Science Perspective
Download the full Profit Ability 2: The new business case for advertising report
TV is at the heart of effectiveness white paper by Peter Field
From Good to Great: Improving the Odds
Giving attention a little attention: download the white paper
Effectiveness in Context: free download
Media in Focus: free download
Nickable Charts
Viewing & Audiences
Ultimate Nickables
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Charts on film
Profitability varies by media channel
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The Multiplier Effect
The needs that drive viewing
Media Signalling
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Training & tools
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Media Mix Navigator
Media Mix Navigator
What is the Media Mix Navigator?
When to use the Media Mix Navigator
Media Mix Navigator: There are no guarantees, but there is guidance
Barb data
Profile report
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Top ads report
Top programmes report
Barb: the industry’s standard for understanding what people watch
Barb Glossary
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TV Masters: our online training course
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