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TV Viewing Report 2023

TV Viewing Report 2023

Posted on: April 30, 2024
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  • In 2023, we watched 2h 40m of broadcaster TV each day with an additional 39 minutes of subscription VOD viewing.
  • Broadcaster VOD accounted for 24% of 16-34’s broadcaster viewing.
  • TV advertising accounted for 84% of the video advertising we saw each day.
  • 791 advertisers used TV for the first time in 2023.
  • Linear TV and Broadcaster VOD reached a combined total of 89% of the adult population each week.

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