The key viewing figures
- In December, adults watched an average of 1 hour 49 minutes of commercial linear TV each day.
- Total linear TV set viewing (including BBC) was 2 hours 26 minutes a day.
- The total weekly reach of linear TV for individuals was 78.1%.
- December saw the final of I’m a Celebrity…Get Me Out of Here! on ITV1, the Big Fat Quiz on Channel 4, the Christmas special of All Creatures Great and Small on Channel 5, and more Premier League action on Sky Sports.
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