In this Deep Dive we shine a spotlight on the automotive sector and offer an analysis of the category by exploring:
Background & Macro Spend Patterns:
- Understanding the key trends and challenges
- Spending behaviour and patterns
Media Planning:
- Seasonal, weekday, and daypart analysis
- Ad time-lengths
- Share of Voice & Sponsorship
Blending linear & sponsorship
- Boosting TV share of voice
Download the deck to learn more.
