The weather may not have screamed 'summer' but we sure made the most of it when the sun came out as we celebrated the best of TV planning at ONE Marylebone.
the7stars were awarded the coveted 'Grand Prix' award for their seamless collaboration with People's Postcode Lottery;
Wavemaker UK took home this year's 'TV Planning Agency of the Year'; MG OMD received a special award for their standout idea with Age UK, and Sophie Gildert from EssenceMediacom UK rose to the top becoming 'Young TV Planner of the Year'.
Other winners included PHD, Wavemaker North & IMA, Yonder Media and Essencemediacom UK.
Click through the carousel above to watch all of the finalists' films.
Here’s the full awards breakdown:
Grand Prix
the7stars for People’s Postcode Lottery
Best use of sponsorship
Wavemaker North and IMA for Jet2holidays
Also shortlisted:
Hearts & Science for Jaguar Land Rover
the7stars for JD Williams
Best use of content
PHD for Audi
Also shortlisted:
EssenceMediacom UK for Benenden
MG OMD for Age UK
Best small budget use of TV
Yonder Media for Alzheimer’s Research UK
Highly commended:
Hearts & Science for Cialis
Also shortlisted:
Republic of Media for ScotRail
Best TV ad planning
the7stars for People’s Postcode Lottery
Also shortlisted:
OMD UK for Lidl
Republic of Media for bet365
Havas Media UK for More Than
Best ongoing use of TV
EssenceMediacom UK for Hillarys
Highly commended:
OMD UK for Walkers
Also shortlisted:
MG OMD for Motorway
MG OMD and Wavemaker for Department for Education
Best TV newcomer
Wavemaker UK for Back Market
Also shortlisted:
Total Media for AJ Bell
Republic of Media and Mr President for The Woodsman Whisky
Young TV Planner of the Year
Sophie Gildert for EssenceMediacom UK
Also shortlisted:
Alex Onslow for OMD UK
Claire Hicks for EssenceMediacom UK
Daniel Trout for Wavemaker UK
Ilaria Gallo for Starcom
Jamie Smith for EssenceMediacom UK
Special prizes
Best standout idea
MG OMD for Age UK
TV Planning Agency of the Year
Wavemaker UK
A huge well done to all of the shortlisted entries. Click through the carousel above to watch all of the finalists’ final.