Thinkbox
The TV Planning Awards went live for the first time in 3 years and it was so good to celebrate in person and in style.
MediaCom UK were awarded the coveted 'Grand Prix' award for their seamless work with Dulux; MG OMD rose to the top becoming 'TV Planning Agency of the Year'; and the baton was passed to a brand new 'Young TV Planner of the Year', Rachel Douglas from One Agency Media. Other winners include: dentsu X & The Story Lab, Electric Glue, OMD UK, PHD UK, Republic of Media, Starcom, the7stars and Yonder Media.
Click through the carousel above to watch all of the finalists' films.
Here’s the full awards breakdown:
Best use of content / Grand Prix
MediaCom UK for Dulux
Also shortlisted:
Electric Glue for Rightmove
Havas Media for The Open University
Best use of sponsorship
Starcom & Channel 4 for Vinted
Also shortlisted:
Carat UK for Heinz
OMD UK for Lidl
Best small budget use of TV
MG OMD for Bobbi Brown
Also shortlisted:
december19 for Pizza Hut Delivery
PHD UK, ITV & Saatchi & Saatchi for British Heart Foundation
Best TV ad planning
OMD UK for McDonald's
Highly Commended:
Republic of Media for Scottish Government
Also shortlisted:
MediaCom UK for cinch
MG OMD for Motorway
Best ongoing use of TV
the7stars for Gousto
Also shortlisted:
Carat UK for Premier Foods
december19 for Xero
Best TV newcomer
dentsu X / The Story Lab for Drambuie
Highly Commended:
Yonder Media for The Coconut Collab
Also shortlisted:
december19 for Project Screen by Prenetics
Pintarget for Ecotricity
Young TV Planner of the Year
Rachel Douglas - One Agency Media
Also shortlisted:
James Watkins - Wavemaker UK
Jessica Bates - OMD UK
Megan Connell - Republic of Media
Rebecca Cusack - Carat UK
Special prizes
Best contextual innovation
Electric Glue for Rightmove
Most agile use of TV
PHD UK, ITV and Saatchi & Saatchi for British Heart Foundation
TV Planning Agency of the Year
MG OMD
Also shortlisted:
Mediacom UK
Starcom
the7stars