Watch 'Beautiful bias: Behavioural science and TV' on demand

You can now watch the sessions above and download the deck from the link on the right.

Behavioural science is one of the most fascinating areas in advertising. Understanding what makes humans tick helps you create and place better advertising.

At this event, we heard from author and Founder of Astroten, Richard Shotton who explored the cognitive and behavioural biases that help make TV advertising the fantastically influential thing it is. It’s about TV but the insights can be applied far more widely than that.

As well as Richard’s eye-opening behavioural insights, we also had a panel of clever practitioners chew over those ideas – plus we dived into recent research uncovering the power of context in advertising.