Behavioural science is one of the most fascinating areas in advertising. Understanding what makes humans tick helps you create and place better advertising.
At this event, you’ll hear from author and Founder of Astroten, scientist Richard Shotton who will explore the cognitive and behavioural biases that help make TV advertising the fantastically influential thing it is. It’s about TV but the insights can be applied far more widely than that. Think about how costly signalling will influence how you lay the table this festive season.
As well as Richard dropping eye-opening behavioural insights, we’ll have a panel of clever practitioners to chew over those ideas – plus we’ll also dive into recent research uncovering the power of context in advertising.
Your mere proximity to this event, the public claims it will make, the great mood it will put you in, and the confirmation biases it will challenge … all these will lift your day and hopefully your career. We only ask that you are well behaved.
9.00am: Registration and breakfast
9.30am: Welcome by Rupen Shah, Head of Client Services, Thinkbox
9.35am: Beautiful bias, with Richard Shotton, Founder, Astroten
10.00am: The power of context, by Anthony Jones, Head of Research, Thinkbox
10.15am: Panel discussion with:
- Amy Tocock, Head of Planning, PHD
- Kit Altin, Chief Strategy Officer, The Gate
- Elizabeth Baines, Head of Planning, Specsavers Creative
- Richard Shotton, Founder, Astroten
- Moderated by Lindsey Clay, CEO, Thinkbox
11.00am: Event ends
Registration has now closed. Please email events@thinkbox.tv to be added to the waitlist.
Date: Tuesday 26th November
Location: Ham Yard Hotel, 1 Ham Yard, London W1D 7DT