Thinkbox
Congratulations to all our brilliant TV Planning Award winners from across the years.
2024
Best TV ad planning / Grand Prix
'Is Your Door in the Draw?' by the7stars for People's Postcode Lottery
Best use of sponsorship
'Mamma Mia! I Have a Dream' by Wavemaker North and IMA for Jet2holidays
Best small budget use of TV
'Change The Ending' by Yonder Media for Alzheimer's Research UK
Best use of content
'An un-FORE-gettable content PAR-tnership with Sky Sports' by PHD for Audi
Best ongoing use of TV
'Hillary's Brand Evolution: Crafting a Powerful Emotional Connection to Fuel Remarkable Growth' by EssenceMediacom UK for Hillarys
Best TV newcomer
'Building trust in refurbished tech through the power of TV' by Wavemaker UK for Back Market
Best standout idea
'An Uncomfortable Reality' by MG OMD for Age UK
Young TV Planner of the Year
Sophie Gildert - EssenceMediacom UK
TV Planning Agency of the Year
Wavemaker UK
2023
Best use of content / Grand Prix
'Ring My Bell' by MG OMD for Ring
Best use of sponsorship
'McVitie's x Britain's Got Talent' by MG OMD for McVitie's
Best small budget use of TV
'Arming 'David' with the power of addressable TV to battle 'Goliath' by Pintarget for Airband
Best TV ad planning
'Planning for empathy in a cost-of-living crisis' by Wavemaker UK for Nationwide
Best ongoing use of TV
'How fusing the power of TV with customer data shows that Boots is 'With You. For Life.'' by EssenceMediacom for Boots
Best TV newcomer
'Violence against women and girls' by OmniGOV at MG OMD for Home Office
Young TV Planner of the Year
Lydia Saxby - Wavemaker UK
TV for good
'Pre-Loved Island' by EssenceMediacom for eBay
TV Planning Agency of the Year
MG OMD
2022
Best use of content / Grand Prix
‘Changing Rooms: Dulux paint in a starring role’ by MediaCom UK for Dulux
Best ongoing use of TV
‘A love letter to TV’ by the7stars for Gousto
Best TV newcomer
‘From the back of the cupboard to front of mind’ by dentsu X / The Story Lab for Drambuie
Best use of sponsorship
‘Putting a new spin on second-hand clothes’ by Starcom & Channel 4 for Vinted
Best TV ad planning
‘McDelivery’ by OMD UK for McDonald’s
Best small budget use of TV
‘A beautiful relationship with TV’ by MG OMD for Bobbi Brown
Young TV Planner of the Year
Rachel Douglas – One Agency Media
Best contextual innovation
‘How Rightmove became synonymous with the hunt for property’ by Electric Glue for Rightmove
Most agile use of TV
‘The ad break that we never expected to be in’ by PHD UK, ITV and Saatchi & Saatchi for British Heart Foundation
TV Planning Agency of the Year
MG OMD
2021
Best ongoing use of TV / Grand Prix
‘Voices’ by Wavemaker UK for Nationwide
Best TV newcomer
‘Putting Diabetes Warriors in the spotlight’ by UM Birmingham for Dexcom
Best use of sponsorship
‘Walkers Sensations’ by OMD UK for Walkers
Best use of content
‘Tesco & Supermarket Sweep’ by Tesco with MediaCom UK, BBH, Thames TV & ITV for Tesco
Best integrated campaign
‘We’re on It’ by MediaCom UK for Direct Line
Best small budget use of TV
‘Harnessing the power of DRTV’ by december19 & Weave for People’s Energy
Young TV Planner of the Year
Becky France – OMD UK
Best use of TV in a crisis
‘Tesco during the COVID pandemic’ by MediaCom UK for Tesco
TV for good
‘24 Hours in A&E: Heart Special’ by PHD for British Heart Foundation
TV Planning Agency of the Year
OMD UK
2020
Best ongoing use of TV
‘How TV became the fuel for our journey’ by Once Upon a Time Media for Greater Anglia
Best TV newcomer
‘Claiming our unfair share of attention’ by Craft Media & Goodstuff for BrewDog
Best use of sponsorship
‘Hillarys’ perfect home on 4’ by MediaCom UK for Hillarys
Best use of content
‘Loyle Carner’s Concrete Green’ by PHD Manchester & DRUM for Timberland
Best integrated campaign / Grand Prix
‘Saving the NHS one touchpoint at a time’ by Mediahub for NHS England
Best small budget use of TV
‘How Italy's ‘King of Tortellini’ won the hearts of UK Northerners’ by Total Media for La Famiglia Rana
Young TV Planner of the Year
Charlotte Knope - Running Total
Best collaboration
‘Delivering a TV first with Channel 4, ITV and Sky’ by MediaCom UK for Tesco
Advanced TV Planning
‘Domino's + TV = A Treat Night In’ by Arena Media for Domino’s
2019
Best ongoing use of TV / Grand Prix
'Tesco: A TV Love Story' by MediaCom UK for Tesco
Best newcomer to TV
'Launching Peloton in the UK' by Essence for Peloton
Best use of sponsorship
'Coupling up with Love island' by Mindshare for Superdrug
Best use of content
'Nationwide & Channel 4: Together Against Hate' by Wavemaker for Nationwide
Best use of TV And...
'Missguided styles Love island' by MediaCom UK for Missguided
Best low budget use of TV
'Reinventing an iconic brand through TV advertising' by Pintarget for SodaStream
Best collaboration
'Rammed with confidence' by PHD and adam&eveDDB for Volkswagen T-ROC
Best innovation
'Unlocking light viewers with AdSmart' by OMD UK for Barclays
2018
Best ongoing use of TV
'A love affair with TV over time' by OMD for McDonald's
Best newcomer to TV
'Outsmarting not outspending' by MullenLowe Mediahub for Western Union
Best use of sponsorship
'Delivering the perfect night in' by m/SIX for Just Eat
Best use of content / Grand Prix
'Breaking the last taboo' by Manning Gottlieb OMD for Age UK
Best use of TV Innovation
'More important that TV innovation' by Manning Gottlieb OMD for Specsavers
Best use of TV And...
'TV and... other screens' by OMD for easyJet
Best low budget use of TV
'The Lego Batman Movie' by PHD & Drum for Warner Brothers
Beyond the Brief
'Live from inside the human body' by Mediacom for Cancer Research UK
2017
Best ongoing use of TV / Grand Prix
‘Are you sitting comfortably?’ by MediaCom for DFS
Best newcomer to TV
'Just Nutmeg it’ by PHD & AMV BBDO for Nutmeg
Best use of sponsorship
‘#Suzuki Saturdays’ by the7stars for Suzuki
Best use of content
‘Giving Sainsbury’s food a taste of fame’ by PHD & AMV BBDO for Sainsbury’s
Best use of TV Innovation
‘On demand advertising’ by Manning Gottlieb OMD & adam&eveDDB for John Lewis
Best use of TV And...
‘Ending Loneliness through the Power of One x Power of Many’ Manning Gottlieb OMD & Drum for Age UK
Best low budget use of TV
‘Britain’s Next Top Model’ by MEC for Colgate
Beyond the Brief
‘How a little TV drove some very elfy results’ by the7stars & adam&eveDDB for Bulldog
2016
Best ongoing use of TV
‘Don’t stop me now… the story so far’ by UM Birmingham for Gtech
Best newcomer to TV
‘Making TV our Home’ by PHD for Purplebricks
Best use of sponsorship
‘Big results from Big Brother’ by the7stars for Gumtree
Best use of content
‘Budweiser Dream Goal’ by Vizeum for Budweiser
Best use of TV And... / Grand Prix
‘Telling the real story of Christmas to tackle loneliness’ by Manning Gottlieb OMD for Age UK
Best use of TV Innovation
‘Location, Location, Location’ by PHD for Expedia
Best low budget use of TV
'The world's first interactive, viewer-controlled TV advert’ by MediaCom for Universal Music
2015
Best newcomer to TV
‘Switching the nation on to SSE’ by OMD for SSE
Best ongoing use of TV
‘Should've gone to Specsavers’ by Manning Gottlieb OMD for Specsavers
Best use of sponsorship or content
‘This is abuse’ by MediaCom for The Home Office
Best use of TV in an integrated campaign
‘Monty the Penguin’ by Manning Gottlieb OMD for John Lewis
Best use of TV innovation / Grand Prix
‘The Lego Movie ad break’ by PHD and Drum for Warner Brothers
Best low budget use of TV
'Sam Smith Live' by MediaCom for Capitol Records
Best use of social TV
‘People purr over pawesome pets’ by Carat Manchester for Pets at Home
Best use of data
‘Share a coke and 4OD’ by MediaCom for Coca-Cola
2014
Best ongoing use of TV
‘From minnow to mainstream – Just Eat's five years of TV fuelled growth’ by Havas Media for Just Eat
Best newcomer to TV
‘Finding their home on TV’ by Manning Gottlieb OMD for John Lewis Insurance
Best use of sponsorship or content
‘The Ministry of Sound Marbella Sessions’ by the7stars for Ministry of Sound
Best use of TV in an integrated campaign
‘How the Bear & Hare made Christmas’ by Manning Gottlieb OMD for John Lewis
Best use of TV innovation / Grand Prix
‘Putting the play back into PlayStation’ by Manning Gottlieb OMD for Sony PlayStation
Best low budget use of TV
‘Father's Day’ by Manning Gottlieb OMD for Prostate Cancer UK
Bravest use of TV
‘The Sky's the limit for East Coast Trains’ by Havas Media for East Coast Trains
2013
Best ongoing use of TV / Grand Prix
‘Saving lives through the power of TV’ by PHD, Drum and Grey London for British Heart Foundation
Best newcomer to TV
‘Chambord’s decadent TV debut’ by UM London for Chambord
Best use of sponsorship or content
‘The only smell is Essex’ by Mindshare UK for Surf
Best use of TV for response
‘Making peak TV spend more accountable’ by Starcom MediaVest for Autoglass
Best use of TV in an integrated campaign
‘Melting hearts of the nation…again!’ by Manning Gottlieb OMD for John Lewis
Best use of TV innovation
‘Prometheus and the Twitter break’ by Vizeum for 20th Century Fox
Best low budget use of TV
‘The miracle in Medinah’ by M2M for Paddy Power
2012
Best ongoing use of TV
‘TV and Tears’ by Manning Gottlieb OMD for John Lewis
Best newcomer to TV / Best low budget use of TV
‘The Only Way is Essex takeover’ by Goodstuff for Ann Summers
Best use of sponsorship or content / Grand Prix
‘Born to Shine’ by adam&eve for Save the Children
Best use of TV for response
‘Hotting up response through TV’ by Total Media for Hotwire.com
Best use of TV in an integrated campaign
‘TiVo: an integrated campaign’ by Fifty6 for Virgin Media
Best use of TV innovation
‘Product Placement in a League of its Own’ by UM London for Xbox
2011
Best ongoing use of TV
‘Using TV advertising to drive over £400m to good causes‘ by MPG for Camelot
Best newcomer to TV
‘Live in harmony‘ by BBH for Yeo Valley Organic
Best use of sponsorship and content
'Hitting sales targets for six by bridging the ethnic/mainstream divide' by PHD North for Rubicon
Best use of TV for response
‘How fairytale magic improved the fortunes of DRTV’ by Digital and Direct Communications and MediaCom for Sky
Best use of TV in an integrated campaign / Grand Prix
‘From seasonal supermarket to integrated content provider’ by Manning Gottlieb OMD for Waitrose
Best use of TV innovation
‘Bing Breaks’ by UM London for Microsoft
2010
Best ongoing use of TV
‘How Sky evolved its TV strategy to stay ahead of the pack’ by MediaCom for Sky
Best newcomer to TV
‘Laterooms.com turns to TV for immediate impact’ by MediaCom for Laterooms.com
Best use of sponsorship or content
‘Great Adaptations’ by OMD UK for Waterstone's and Channel 4
Best use of TV for response
‘The Soldiers: Coming Home‘ by ESP-Marketing for Warner Music
Best use of TV in an integrated campaign
‘Smokefree Generation’ by MEC and MCBD for NHS Smokefree
Best use of TV innovation / Grand Prix
‘Load & Go connect with Hollyoaks’ by ZenithOptimedia for O2
2009
Best ongoing use of TV / Grand Prix
‘TV enables Morrisions' sales to shine’ by Mediaedge:cia for Morrisons
Best newcomer to TV
‘Smilers‘ by OMD UK for Royal Mail
Best use of sponsorship or content
‘Green up your life’ by Carat for British Gas
Best use of TV for response
‘Creating sustainable business advantage’ by UM for Autoglass
Best use of TV in an integrated campaign
‘Yoobot’ by PHD for British Heart Foundation
Best use of TV innovation
‘Student campaign and IPTV’ by MediaCom for NatWest
2008
Best long term use of TV / Grand Prix
‘Television evolution drives pizza sales’ by Arena BLM for Domino’s Pizza
Best newcomer to TV
‘Proper puddings for proper Sundays’ by Edwards Groom & Saunders/ITV Integrated Planning for Farmhouse Fare
Best use of editorial marketing
‘Britain's Got Talent’ by Mindshare for Rowntree's Fruit Pastilles
Best use of new TV technology
‘Mondeo’ by Mindshare for Ford Mondeo
Best use of TV in an integrated campaign
‘Rugby World Cup 2007’ by Carat for Guinness