Thinkbox
If it’s possible to imagine an event that brings together fresh behavioural science, cutting-edge media strategy, and expert industry perspectives to uncover what happens when advertising sticks – then this is that event!
On the afternoon of Thursday 8th May, Thinkbox is coming to HOME Manchester to launch some brand new research. From Brand to Bland 2 explores what brands mean to people today and the role they play in our lives. Do they matter? How do we react when deprived of our favourite brands?
You’ll also get hands-on with the latest evolution of the Media Mix Navigator, the econometrics-powered super-tool designed to help advertisers optimise their media investments and unlock profits. Superusers of the tool will also share budgeting insights based extensive analyses they have recently completed.
And if that wasn’t enough, a panel of sharp minds from top advertisers and agencies will share their experiences on making brands more powerful, profitable, and impossible to ignore.
So if you want to dig deeper into brand power, advertising returns, and the science behind consumer decisions—this is where you need to be.
Agenda
1.30pm: Registration and refreshments
2.00pm: Welcome: Introduction and Viewing Trends
2.15pm: From Brand to Bland 2
It feels like a blink of an eye, but it has been eight years since The Behavioural Architects presented the first iteration of how we perceive brands. Since then, much has changed.
Trust has eroded across society, our media habits have evolved, many new economy brands have launched (and some have gone) and advertising has become ever more tunnel‑visioned on immediate conversions. So, in this climate of flux, are brands still important for consumers? What can we learn about the role in their lives? What part does advertising play?
Rooted in Behavioural Science, From Brand to Bland 2 has been updated with brand new research and engaging insights. Sarah Davies, Global Founder, The Behavioural Architects, will guide us through their latest findings.
3.00pm: Media Mix Navigator: now fully powered by Profit Ability 2
Launched in 2024, Profit Ability 2: The new business case for advertising, delivers a modern, robust perspective on the role of advertising investment and its evolving impact. This unparalleled databank offers the first post‑Covid analysis of advertising’s financial returns, bringing our collective knowledge bang up to date.
In this session, Jane Christian, EVP Analytics, Choreograph UK, and Nailah Uddin, Research Manager, Thinkbox, will present the study’s key findings and reveal the enhanced Media Mix Navigator tool, now fully integrated with Profit Ability 2 – the first time this new functionality has been shown.
The Media Mix Navigator is available for everyone to use on the Thinkbox website.
3.20pm: Break
3.45pm: Media Mix Navigator in action
After the break, join Jane Christian and Elliott Millard, Chief Strategy Officer at Thinkbox, who will share tips, tricks, and findings from the Media Mix Navigator, including how the tool can be used to help answer apparently impossible questions.
They’ll also unveil topline findings from newly completed meta‑analyses, demonstrating how the Media Mix Navigator, underpinned by the Profit Ability 2 databank, can guide smarter budget setting, optimise channel allocation, and spotlight where brands may be overspending.
4.10pm: Winning Brands: Lessons from the Front Line
In this last session, we have an incredible panel line up. Ben Newbury, Head of Brand Marketing, Yorkshire Tea, Charlotte Ford, Europe Senior Marketing Director, Ruggable, and John Hughes, Chief Growth Officer, Vintage Cash Cow, will share their experiences on making brands more powerful, profitable, and impossible to ignore.
5.00pm: Networking and drinks
Register your interest
The event is FREE, but places are limited.
Register your interest today to join us in Manchester and be part of the conversation shaping the future of brands.
Date: Thursday 8th May
Time: 1.30pm - 5.00pm
Location: HOME Manchester