Thinkbox
At this event we delved into the most common misconceptions about TV advertising, demystified the perceived barriers to entry and provided valuable guidance for brands stepping into the TV realm for the first time.
We looked at how TV is evolving; addressed common hurdles such as cost, flexibility, and creativity; and heard brilliant case studies from brands who have already been reaping the rewards.
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Sessions
Viewing behaviours
Harry Ward-Masters, Agency Relationship Manager at Thinkbox sets the scene with an update on the current TV landscape and viewing behaviours.
Insights for the 'New to TV' advertiser
Zoe Harkness, Head of Training at Thinkbox looks at some of the main ‘barriers’ when it comes to getting on TV and shares advice on how to overcome those hurdles.
Combining TV and star power to grow Abbott Lyon
Charlotte Netherwood, Strategy & Zoe Stevens, Planning Director at Craft Media share the brilliant success story of jewellery brand Abbott Lyon making the leap onto TV.
A tale of the forgotten radiator
John Lawless, Content & SEO Manager at BestHeating.com shares how getting on TV impacted the brand bringing them unbelievable results.
Big TV Dreams... on a budget
Executive Creative Director, Imogen Tazzyman from McCann Manchester shows how you don't need a blockbuster budget to produce effective, clever and creative advertising.
Panel discussion
Hosted by Rupen Shah, Head of Client Services at Thinkbox
- Jason Spencer, Business Development Director, ITV
- John Lawless, Content & SEO Manager, BestHeating.com
- Imogen Tazzyman, ECD, McCann Manchester