Thinkbox
The Super Bowl isn't just one of the biggest nights in sports – it's the ultimate battleground for brands eager to leave a lasting impression.
According to Forbes, a 30-second ad now costs upwards of $7 million, and with total ad spending hitting nearly $1 billion, brands are pulling out all the stops to create ads that are not just memorable but also profitable, captivating viewers worldwide.
The 2025 Super Bowl LIX gave us more than just an unforgettable game – it delivered a stellar lineup of ads packed with humour, nostalgia, and star-studded storytelling. From surprise celebrity cameos to reimagined fairy tale classics, and a mix of hilarious tales and heartwarming moments, it had it all!
Here’s a roundup of some of the best ads from Super Bowl LIX.
Ads featured in this gallery:
- Ram Trucks: Goldilocks and the Three Trucks
- Hellmann's: When Sally Met Hellmann's
- Michelob ULTRA: The ULTRA Hustle
- Uber Eats: A Century of Cravings
- Coors Light: Slow Monday
- Instacart: We’re Here
- Reese's: Don't Eat Lava
- Booking.com: Get your stay ridiculously right
- Bud Light: BIG MEN ON CUL-DE-SAC
- Totino's Pizza Rolls: Chazmo Finally Goes Home
- Squarespace: Barry and Mosley
- Budweiser: First Delivery
- Doritos: Doritos Abduction
- Häagen-Dazs US: Not so fast, not so furious
- Pringles: The Call of The Mustaches
- HexClad Cookware: Unidentified Frying Object
- Mountain Dew: Kiss From A Lime
- Little Caesars Pizza: Whoa!
- Cirkul: You Got Cirkul
- NFL: Somebody | It Takes All of Us
- Bosch: The More You Bosch
- Stella Artois: David & Dave: The Other David
- Nike: So Win.
- MSC Cruises: Let's Holiday on MSC Cruises
- Homes.com: Not Saying We're the Best