Vanish’s moving mini-doc wins TV creativity award

A powerful demonstration of the gender gap in autism has won the latest Thinkboxes award for TV creativity.

The two-minute film for stain removal brand Vanish, which also won Channel 4’s annual Diversity in Advertising Award, tells the story of one autistic girl and the visceral importance to her of her hoodie. It was developed with support from Ambitious about Autism, the UK national charity for autistic children.

“The starting point was when we were working on a separate product-led brief,” says Havas’ senior account director Catherine Martyn.

“Vanish’s purpose is all about helping clothes live longer. And this positioning is two-fold: its importance for the environment and to people, given the emotive relationship everyone has with clothing and certain garments they wear again and again.”

When the discussion turned to why clothes matter to people, the degree to which they really matter to those with sensory sensitivities – especially people with autism, as they help regulate their senses and navigate the world about them – became clear.

Read the full article on Campaign.co.uk.

Vanish: "Me, My Autism & I"

• Agency: Havas London
• Creative team: Hollie Iles, Elliot Harris, Vicki Maguire, Sasha Midgley, Aly Marx-Blackwell
• Client: Cigdem Kurtulus, managing director, Reckitt, UK&Ireland
• Production company: Smuggler
• Director: Tom Hooper

FREENOW: "Feel FREENOW"

• Agency: BMB
• Creative team: Matt Lever, chief creative officer; Jordan Down, creative director; Will Marsden, creative director; Joe Lovett, senior creative; Jack Snell, senior creative
• Client: Claire Walsh, global head of brand & content
• Production company: ETC
• Director: Dean Robinson

IKEA: "Show Off Your Savvy"

• Agency: Mother
• Client: Kemi Anthony, marketing communication manager, UK&Ireland
• Production company: Division
• Director: Sanjay De Silva

 Marmite: "Marmite Baby Scan"

• Agency: adam&eveDDB
• Creative team: Frances Leach, Christopher Bowsher, Ant Nelson, Mike Sutherland, Richard Brim Client: Shannon Lennon-Smith, marketing manager
• Production company: Biscuit Filmworks
• Director: James Rouse

Tesco Mobile: "Welcome to the Helpful Network"

• Agency: BBH
• Creative team: Uche Ezugwu, Neil Clarke, Jay Phillips
• Client: Zea Westwick, comms planning & campaigns lead
• Production company: Stink Films
• Director: Traktor