The Thinkbox Academy has been voting for the UK’s best TV ads, every two months since 2008. Here’s a “Hall of fame” list for you of all the Thinkboxes winners.
A
- AA: We've Seen It All (adam&eveDDB)
- AA: That Feeling (adam&eveDDB)
- Adidas: Take the Stage (Sid Lee)
- Adidas: Hey Jude (Johannes Leonardo, New York)
- Aldi: A Christmas Carrot (McCann UK)
- Amazon Alexa: Ironing (Droga5 London)
- Amazon Prime Video: An Unlikely Friendship (CYW)
- Amnesty International: You Are Powerful (Mother)
- Arla Skyr: The Messenger (Wieden + Kennedy)
- Asda: Have your Elf a Merry Christmas (Havas London)
- Audi: Escape (BBH)
- Audi A5: The Swan (BBH London)
- Audi: Clowns (BBH London)
- Avanti West Coast: Feel Good Travel (adam&eveDDB)

B
- Barnardo's: Break the Cycle (BBH)
- Bisto: Sticking Together (McCann London)
- Boots: Bags of Joy (VMLY&R)
- Boots No7: Ready For More (Mother)
- Boursin: Combine Harvester (RKCR/Y&R)
- British Heart Foundation: Heart Disease is Heartless (DLKW Lowe)
- British Heart Foundation: Heart Attack (Grey)
C
- Cadbury Dairy Milk: Eyebrows (Fallon)
- Cadbury: This doesn't need to end (VCCP)
- Campaign Against Living Miserably: The last photo (adam&eveDDB)
- Channel 4: We're the Superhumans (4Creative)
- Channel 4: Super.Human. (4Creative)
- Child Poverty Action Group: Imagine (Creature London)
- Comparethemarket.com: Sergei (VCCP)
- Co-op: Owned By You, Right by You (VCCP)
- CoppaFeel!: Know yourself (Fold7)
- Cravendale: Cats with Thumbs (Wieden + Kennedy)
D
- Department for Education: Tuesday (Havas London)
- Disney+ Stories You'd Expect + Stories You Wouldn't (Leo Burnett)
- Dunelm: Dun Your Way (Creature)
E
- EA Sports FIFA 21: Inspiring the next generation of footballers (adam&eveDDB)
- EE: Not her problem (Saatchi & Saatchi)
- EE: Freedom (Saatchi & Saatchi)
- Eurostar: Maybe (AMV BBDO)
F
- Frontline19: Sicker than the patients (adam&eveDDB)
G
- Guinness: Sapeurs (AMV BBDO)
- Guinness: Welcome Back (AMB BBDO)
- Giffgaff: The Big Swim (Who Wot Why)
H
- Heineken: The Entrance (Wieden + Kennedy)
- Heinz: Bottle (AMV BBDO)
- Honda: Live Ad (4 Creative)
- Hovis: Go On Lad (MCBD)
- HSBC UK: Vicious Circle (Wunderman Thompson)
- Hula Hoops: DJ (Publicis)
I
- International Paralympic Committee: #WeThe15
- IKEA: Beds (Mother)
- IKEA: Every home should be a haven (Mother)
- IKEA: Ghosts (Mother)
- IKEA: Playin' With My Friends (Mother)
- IKEA: Kitchen Makeover (Beattie McGuinness)
- IKEA: Silence the Critics (Mother)

J
- John Lewis: Always a Woman (adam&eveDDB)
- John Lewis: The Boy and the Piano (adam&eveDDB)
- John Lewis: Buster the Boxer (adam&eveDDB)
- John Lewis: The Long Wait (adam&eveDDB)
- John Lewis: The Journey (adam&eveDDB)
- John Lewis / Waitrose: Bohemian Rhapsody (adam&eveDDB)
- John Lewis & Partners: Unexpected Guest (adam&eveDDB)
K
- KFC: Love you too (Mother)
- Know Your Limits: Binge Drinking (VCCP)
- Kwik Fit: Reasons why you’ll drive away happy every time (VCCP)
L
- Ladbrokes: Balloon (Neverland)
- Ladbrokes: Drummers (Neverland)
- Lidl: Big on a Christmas you can ALWAYS believe in (Karmarama)
- LiveScore: More than a score (Wonderhood Studios)
- Lucozade: Find Your Flow (Grey London)
- Lucozade Energy: It's ON: Hula (adam&eveDDB)
- Lurpak: Adventure Awaits (Wieden + Kennedy)
- Lotto: Please Not Them - James Blunt (AMV BBDO)
- Lotto: The Calm Before the Storm (adam&eveDDB)

M
- Macmillan: Not Alone (VCCP)
- Macmillan: Whatever it takes (AMV BBDO)
- Magnum: Stick to the original
- Maltesers: New Boyfriend (AMV BBDO)
- Marmite: Neglect (adam&eveDDB)
- Marmite: Mind Control (adam&eveDDB)
- McDonald's: Raise your arches (Leo Burnett)
- McDonald's: Passing By (Leo Burnett)
- McDonald's: Night Workers (Leo Burnett)
- M&S: Paddington and the Christmas Visitor (Grey)
N
- National Express: Silver Lady (Isobel)
- The National Lottery: James Blunt (AMV BBDO)
- NHS - Tobacco Control: Wanna Be Like You (Miles Calcraft Briginshaw Duffy)
- Nike: Write the Future (Wieden + Kennedy Amsterdam)
- Nike: Nothing beats a Londonder (Wieden + Kennedy)
O
- Oasis: Togetherness (The Corner)
R
- Robinsons: Be Natural (BBH)
S
- Sainsbury's: Christmas Moments (AMV BBDO)
- Sainsbury's: Christmas Is For Sharing (Abbott Mead Vickers Vickers)
- Sipsmith: We make gin not comprimises (Ogilvy)
- Skoda: Made Of Meaner Stuff (Fallon)
- Spoke: Jack the not so standard mannequin (Mother)
- Sport England: Phenomenal Women (FCB Inferno)
- Sport England: This Girl Can (FCB Inferno)
T
- Tesco: Helping you #BecomeMoreChristmas
- Tesco: No Naughty List (BBH)
- T-Mobile: Life's For Sharing (Saatchi & Saatchi)
- TK Maxx: Would Anyone Shop at TK Maxx? (Wieden & Kennedy)
- The Guardian: The Three Little Pigs (BBH)
- The Times and The Sunday Times: Politics tamed (Pulse creative)
- Three: The Pony (Wieden + Kennedy)

V
- Vanish: Me, My Autism and I (Havas London)
- Virgin Active: We've Got A Workout For That (Iris)
- Virgin Atlantic: Your Airline's Either Got It Or It Hasn't (RKCR/Y&R)
- Virgin Media: Why walk when you can ride (VCCP)
- Virgin Trains: Very Fast Chair (Anomaly London)
- VW: Baby (adam&eveDDB)
- VW Golf: Enjoy The Everyday (DDB)
- VW Golf: The Button (DDB London)
- VW Polo: Dad (DDB)
- VW Tiguan: Compromises (adam&eveDDB)
W
- Wall's: Thank You (Saatchi & Saatchi)
- Warburtons: The Giant Crumpet Show (WCRS)
- Wateraid: Diarrhea (Kitcatt Nohr Alexander Shaw)
- Weetabix: Big Day (BBH)
- Weetabix: Jockey (WCRS)
- what3words: Neighbours (neverland)
Y
- Yeo Valley: Boy Band (BBH)