Thinkbox
“Helping you #BecomeMoreChristmas” - a feat of casting, costumes and a unified vision - is the winner of the latest Thinkboxes award for TV advertising creativity.
The Tesco ad, which explores the different moments when people get into the Christmas spirit during the festive countdown, focuses on the story of a teenager reluctant to feel Christmassy as his parents enjoy various moments in the yuletide period.
The commercial opens with a father and son visiting a Tesco store. When the dad samples from a panettone tasting-display, he turns into a Christmas tree – much to his son's annoyance. Back home, when the teen’s mother arrives with mince pies, she turns into a snow woman.
The teenager continues to ignore Christmas until, after another trip to Tesco, the father pulls out a star decoration the kid made when he was little and hands it to his son - who then turns into a Christmas tree himself. "Helping you become more Christmas,” the endline explains.
Read the full article on Campaign.com.
Tesco: Helping you #BecomeMoreChristmas
- Agency: BBH London
- Creative team: Felipe Serradourada Guimaraes, deputy executive creative director; Elliott White and Will Maxey, lead creative team
- Client: Emma Botton, customer director
- Production company: Iconoclast
- Director: Alaska (Marco Lafer and Gustavo Moraes)
Morrisons: More of the winning feeling
- Agency: Leo Burnett
- Creative team: Gareth Butters, creative director
- Client: Jennifer England, head of marketing communications
- Production company: Arts & Sciences
- Director: The Bobbsey Twins
John Lewis Partnership: Snapper: The Perfect Tree
- Agency: Saatchi & Saatchi
- Creative team: Franki Goodwin, chief creative officer; Paddy Fraser, executive creative director; Alex Kosterman, senior creative; Avani Maan, senior creative; Nathan Crawford, executive design director
- Production company: Riff Raff
- Director: Megaforce
Boots: Thank you, Santa
- Agency: The Pharm
- Creative team: Sarah Bamford, creative partner; Jonathan Thake, copywriter; Steve Wioland, creative; Matt Woolner, creative
- Client: Rebecca Vittles, senior marketing manager
- Production company: Rogue
- Director: Sam Brown
Asda: Make this Christmas Incredibublé
- Agency: Havas London
- Creative team: Nathalie Gordon, creative director; Dan Cole, executive creative director; Vicki Maguire, chief creative officer
- Client: David Hills, chief customer officer
- Production company: Hungry Man
- Director: Taika Waititi
