Thinkbox
A CCTV-style depiction of NHS workers in distress has won Frontline19 – the nationwide service delivering supervision, debriefing and emotional support to healthcare workers in times of crisis – and its agency adam&eveDDB the latest Thinkboxes award for TV creativity.
The two-minute film depicts how NHS workers feel when they’re left alone. The ad opens with a sombre shot of an ambulance’s interior, where a worker sits in shock staring at the wall after treating a patient – and a series of similarly harrowing sequences follow. The ad ends with a direct appeal to donate to Frontline19 so NHS workers can get the emotional support they need.Frontline19 is a charity with a tiny budget, which would typically narrow its media options. But it needed to make a significant impact. This made TV the obvious choice, though it can only use it through donations and partnerships.
For the full article visit Campaign.co.uk.
Frontline19: Sicker than the patients
- Agency: adam&eveDDB
- Creative team: Richard Brim, chief creative officer; Ant Nelson, executive creative director; Mike Sutherland, executive creative director; Richard Gayton, creative director/art director; Darren Beresford, creative director/copywriter
- Client: Claire Goodwin-Fee, CEO and founder, Frontline19
- Production company: MJZ
- Director: Henry Hobson
Avios: Everyday
- Agency: Uncommon Creative Studio
- Creative team: Uncommon Creative Studio
- Client: Elizabeth Cunningham, loyalty head of brand and marketing, IAG Loyalty
- Production company: Pulse Films
- Director: Sam Walker
Andrex: Post poo euphoria
- Agency: FCB London
- Creative team: Owen Lee, chief creative officer; Kyle Harman-Turner, executive creative director; Jack Walker, head of art
- Client: Matt Stone, marketing director UK&I, Kimberly-Clark
- Production company: Andreas Nilsson
- Director: Biscuit Filmworks
Just Eat: The joy of everyday | I didn’t know
- Agency: McCann London
- Creative team: Rob Webster, creative director; Alexei Berwitz, creative director; Olly Wood, creative director; Matt Searle, creative director
- Client: Victoria Gold, UK&I marketing director, Just Eat UK
- Production company: Arts & Sciences
- Director: Tim McNaughton
Lucozade: Bring the energy
- Agency: adam&eveDDB
- Creative team: Christian Sewell, creative director; Andy McAnaney, creative director; Richard Brim, chief creative officer
- Client: Holly Fergusson, head of core brand & strategy, Lucozade
- Production company: Rogue
- Director: Sam Brown
