Thinkbox
“I’ve been amazed that it moved people in ways I’ve never been able to do before through an advert.”
The reaction to EE’s latest ad, as described by the telco’s brand and demand generation communications director Kelly Engstrom, speaks to a powerful combination of killer insight, emotionally-charged craft and the medium of TV. “Freedom”, the TV ad created by Saatchi & Saatchi London to help EE position itself as the UK’s most personal customer-focused brand, has won not only the public’s hearts but now also the September/October Thinkboxes award for TV advertising creativity.In the sweeping film, the many and varied ways young people use technology on their phones and the associated challenges and emotional highs and lows are brought to life, set to So We Are Here by Bloc Party.
The brief was to launch EE Learn, a set of tools to aid digital health for any young person on any network that was developed as part of the introduction of “new EE”, says Engstrom.“We undertook extensive research to understand what’s important to our customers and their immediate future technology needs,” she explains. “From this, we identified four key focus areas for the new EE brand: home, work, games and learn.”
Read the full article on Campaign.co.uk.
EE: Freedom
- Agency: Saatchi & Saatchi
- Creative team: Ben Mooge, chief creative officer, Publicis Groupe; William John, executive creative director; George Coyle, senior creative; Sam Simmonds, senior creative
- Client: Pete Jeavons, group brand & consumer marketing director
- Production company: Art Practice
- Director: Elliott Power
Marie Curie: Death isn’t the opposite of life. It’s part of it
- Agency: CPB London
- Creative team: Dean Wei, chief creative officer; Eoin McLaughlin, creative director; Toni Gaventa, managing partner; Helen Cliffe, production lead; Zoe Harris, assistant producer
- Client: Susanna Collier, brand director
- Production company: Smuggler
- Director: Shannon Murphy
Marmite: First-timers – Love it. Hate it. Get it on
- Agency: adam&eveDDB
- Creative team: Ben Tollet, Colin Booth, Ben Stilitz
- Client: Laura Iliffe, brand lead Marmite, Bovril and Jif
- Production company: Smuggler
- Director: Guy Shelmerdine
Warburtons: Mad about the bread
- Agency: Joyful & Triumphant and Freud Communications
- Creative team: Billy Faithfull, Matthew Freud, Chris Da Roza & Hugo Isaacs, Andy Lee & Jonny Porthouse
- Client: Jane McMillan, head of marketing communications
- Production company: Merman
- Director: Declan Lowney
