The Art of Craft: Colour Grading

Posted on: March 3, 2025

The Art of Craft is our captivating new film series celebrating the artistry behind TV advertising, in collaboration with the British Arrows. This series highlights the exceptional talent that transforms TV advertising from the ordinary into the unforgettable.

Each film explores the work of a Craft Arrows winner, focusing on a specific discipline—whether it’s directing, editing, animation, casting, cinematography, or beyond—and reveals how their expertise brings creative visions to life.

Through in-depth insights, techniques, and a passion for their craft, these specialists offer a behind-the-scenes perspective on what it takes to produce outstanding advertising. The Art of Craft celebrates the individuals who shape and refine top-tier creative work, serving as a powerful reminder of the value of investing in advertising craft.

In our second film, we chat to colourist Philip Hambi about how he used grading to transport us through the decades in Burger King’s ‘We Give Up’, picking up a Silver Craft Arrow along the way.

Philip Hambi - Creative Director, Colour

Philip is a highly distinguished colourist with a sharp eye for detail, creative flair, a fervent love of photographic imagery and the technical prowess to match. Philip has lent his touch to the works of some of the industry’s most celebrated directors and cinematographers, assembling a stunning body of work, for global brands that include Nike, Glenmorangie, Martini, Samsung, BMW, Lexus, Meta and Google. Philip’s work has regularly been recognised for its excellence, with multiple Best Colour Nominations across all the major awards.

In 2019, Philip collected a Silver Arrow for his work on Billy Boyd-Cape’s Pride ‘Somewhere Over the Rainbow’ and a highly sought-after D&AD Wooden Pencil in 2021 for his Stunning grade on Mile’s Aldridges’ Glenmorangie ‘It’s Kind of Delicious & Wonderful’ film. In 2024, Philip received a second Silver Arrow and D&AD for his work on Burger King’s ‘We Give Up’ spot, directed by The Sacred Egg for BBH London, and has been shortlisted at the Arrows five times overall.

Check out Philip's latest work here: @philiplouishambi.