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  • Profit Ability 2: The new business case for advertising
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  • Watch 'Vision: What TV advertising did next' on demand
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  • The Media Mix Navigator: now updated with data from our 'Profit Ability 2' study
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  • Download the new white paper 'TV is at the heart of effectiveness' by Peter Field
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Trends in TV 2023/24

This is essential reading for anyone working in media or advertising today. Browse our dedicated microsite for TV trends, data and insight.

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TV Masters

Master the transforming world of TV advertising

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Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you get the most out of your media investment.

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TV advertising's ultimate charts: what every marketer should know

unbeatable

Unbeatable scale and reach

TV and BVOD reaches 83% adults each week, building scale quickly and powerfully.

cost-effectivness

Cost effectiveness

TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny.

unrivalled

Unrivalled trust

TV remains the most trusted advertising at 35%.

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Big for youth

Broadcaster TV accounts for 26% (1 hr 5 mins) of 16-34s video day.

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