- Watch 'Beautiful bias: Behavioural science and TV' LIVE on Tuesday 26th NovemberTune in
- Download the full Profit Ability 2: The new business case for advertising reportDownload here
- The Media Mix Navigator: now updated with data from our 'Profit Ability 2' studyCheck it out
- Download the new white paper 'TV is at the heart of effectiveness' by Peter FieldDownload the white paper
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TV advertising's ultimate charts: what every marketer should know
Unbeatable scale and reach
TV and BVOD reaches 83% adults each week, building scale quickly and powerfully.
Cost effectiveness
TV is the most cost effectiveness AV advertising medium, with a view costing just over half a penny.
Unrivalled trust
TV remains the most trusted advertising at 35%.
Big for youth
Broadcaster TV accounts for 26% (1 hr 5 mins) of 16-34s video day.