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  • TV Effectiveness
    • IPA Effectiveness Awards
      • IPA Effectiveness Awards 2009
      • IPA Effectiveness Awards 2008
      • IPA Effectiveness Awards 2007
      • IPA Effectiveness Awards 2006
      • IPA Effectiveness Awards 2005
    • Marketing in the Era of Accountability
    • TV and the Brain
    • Why is TV Unique?
  • TV at a Glance
    • Commercial TV in 2009: an introduction
    • Record commercial TV viewing
    • TV advertising investment
    • New TV technologies, new ad opportunities
    • Drama to reality: Great commercial content
    • Award winning TV
    • A decade in TV
  • TV Technology
    • Liberating TV Technology
    • Digital Television Recorders (DTRs / PVRs)
    • Interactive TV Emulator
    • TV Technology Glossary
  • TV Planning
    • Getting Started on Television
    • Tasks
      • Big Effects on Small Budgets
      • TV in the Media Mix
      • How To Write A Brief For TV
      • Joys of DRTV
    • Targeting
      • Audience Profiles
      • Early Adopters & Opinion Leaders
      • Regional TV
      • Event TV
    • Seasonality
      • Factors that affect the cost of TV advertising
    • Campaign Shapes
      • Reach and frequency
        • In search of the magic number
    • TV Planning Awards
      • Judging Criteria and Entry Deliverables
      • Pre-Register for 2010
      • 10 Top Tips for a Faultless Entry
      • Terms and Conditions
      • TV Planning Awards 2009
        • Judgement Day 2009
        • 2009 Judges
        • 2009 Event Photos
      • TV Planning Awards 2008
        • 2008 Shortlist
        • 2008 Event Photos
  • TV Toolbox
    • Spots and Spot Innovation
      • Innovative ad formats
      • Load & Go connect with Hollyoaks fans via contextual TV adverts
      • Creativity and innovation within the spot
      • Innovative spot planning
      • It's Epic - quality content & the long form ad
      • Classic Ads
      • Spots in a nutshell
    • Sponsorship & branded content
      • Creating Effective Sponsorship
      • TV sponsorship creative: how to make it more effective
      • Sponsorship bumpers in a nutshell
      • Great TV sponsorship creativity
      • Get with the Programme
      • TV sponsorship insights
      • Alternative sponsorship strategies
      • The strategic role for editorial marketing
      • TV sponsorship in a multi-platform world
      • Making the most of TV sponsorship
      • AFP and branded content
      • Evaluating TV Sponsorship & AFP
    • Interactive TV
      • Executive summary, Facts and Figures
      • Interactive spot advertising
      • Green Button Advertising
      • Interactive TV Sponsorship
      • 24/7 Interactive TV
      • Video on Demand
      • Interactive TV audiences
      • Interactive TV Cost Calculator
    • Advertising on web TV
    • Extending your campaign to new platforms
    • Buying Airtime
      • Channel representation
      • How to calculate CPTs etc
      • How TV is traded
    • TV Advertising Glossary
    • Industry Links
      • TV Regulators
  • TV Ad Galleries
    • Thinkbox's TV ad
  • The Thinkboxes
    • This Month's Shortlist
    • November / December 2009 Winner
    • About the Awards
    • How to Enter
    • The Rules
    • The Thinkbox Academy
    • The Prize
  • Research
    • TV Response: the new rules
    • Me-TV: the future of on-demand
    • Upside to downturn: sharpening your ad payback
    • TV sponsorship: a brand’s best friend
    • TV & Online: Better together
    • Payback
    • Generation Whatever
    • Secret Life of Students
    • DTRs - A Love Story
    • Engagement Study
    • TV Bites
    • Shareholder Research
    • 3rd Party Research
    • Audience Measurement and Data
  • Case Studies
  • Nickable Stuff
    • Nickable Films
    • Nickable Charts
    • Nickable Answers to FAQs
    • Nickable Quotes
  • Press Office
    • Thinkbox in the News
    • News from Thinkbox
    • TV Company News
  • Events and Training
    • Online Brands and TV: it's the business
    • TV Technology: Boxing Clever
    • TV Together: a very social medium
    • The New Rules of TV Response
      • Introduction
      • TV Response: the new rules
      • Response is for Sharing
      • TV and search... love at first click
      • The new rules of response: my top 10 observations
    • Cars on TV
    • Creativity: TV’s new effectiveness
      • The case for creativity
      • A great story
      • As good as it’s always been – the story of Hovis
      • It’s TV, Jim, but not as we know it
      • We’re all digital now
    • TV on a Shoestring: big results from small budgets
      • Hello and welcome
      • Planning on a shoestring
      • Focusing your efforts
      • When and Where
      • Inspiring creativity on a shoestring
      • Multi-platform planning
      • The programme prize
      • Top tips for TV production
    • Me TV: the future of on demand
      • Me-TV: the future of on demand
      • On demand commercial opportunities
      • Addressing the future
      • Multi-platform TV Planning
      • Digital Drive
    • Televisionaries
      • About Televisionaries
      • The Future of Viewing
      • The Future of Brands on TV
      • Meet the Televisionaries
        • Speaking on film
        • Speaking on the day
    • Upside to Downturn: sharpening your ad payback
      • What we know about payback
      • Linking Media Investment to Indicators of Brand Health
      • Brand Values and Advertising Investment
      • Morrosons - Launch campaign case study
      • Advertising in a Recession
      • Advertising During a Downturn
    • Sponsorship and Content: a brand's best friend
      • Sponsorship and content: the research findings
      • The power of strand sponsorship
      • Broadcasters and branded content
    • TV and Online: Better Together
    • TV and the Brain: How Creativity Wins
      • Neuroscience and Advertising
      • Exploding the Message Myth
      • Brainpower – The Secret of remarkable Advertising
      • From Viewing to Engaging
      • A Perspective on Creativity
      • Research and the Brain - Myths and Consensus
      • Emotivation
    • Liberating Technology in the 3rd Age of Television
      • Believing in Better
      • Love Story
      • ITV in the Digital Age
      • Interactive Done Proper
      • What’s around the Corner?
      • Planning, Measuring and Evaluating New Technologies
    • Payback in the 3rd Age of Televsion
      • Commissioning the Payback Study
      • How to target the most responsive viewers
      • Marketing in the Era of Accountability
      • Optimising short term sales from advertising
    • Training Workshops
      • Introduction to TV
      • An Introduction to TV Technology
    • Modular Presentations
    • Industry Events and Training
  • Hot Topics
    • Thinkbox Blog
    • TV and the Internet
    • TV and Young People
    • Creativity in TV advertising
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