Thinkbox.tv aims to be a one-stop-shop window into the world of TV advertising.

It has been designed to help agencies and advertisers understand and navigate the world of TV and get the very best out of it - whether that's the unsurpassed clout of broadcast TV, the depth and value offered by interactive services or the opportunities offered by emerging technologies.

Whether you are looking for great new a/v content, or insightful original research, we hope that there's plenty here to inspire and inform.

To help you look around and find what interests you most, here is summary of what's in each of our major sections, and some handy links to get you there quickly.

Home

Here you can view a gallery of the week's breaking TV ads and link to what's new in the various sections of our site. If you are going to explore deeper into the site, it's well worth logging in at the top of the page on arrival so you can access any of our restricted content without further ado. If you haven't registered yet, you can do that here. It's well worth it.

TV Effectiveness

This section is devoted to the issue of effectiveness and understanding the return brands get from their marketing investments, probably the most important topic there could be. We've assembled lots of robust evidence as to TV's effectiveness, including our mini-documentary brand stories plus, some thoughts as to why it is that TV is so effective.

TV at a Glance

TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. This part of our website is designed to give you a snapshot of what's been going on in commercial television. You can catch up with our latest monthly TV report, and review all the key facts and figures for commercial TV in 2008 - TV viewing, TV advertising investment, and TV technologies - or follow some quick links to some of the most creative and effective campaigns of 2008.

TV Technology

This regularly refreshed area of our website is here to help you keep up to date with the latest in TV technologies plus some insight as to what it all means for advertising. Insight articles, case studies plus our unique TV technology glossary and Interactive TV emulator.

TV Planning

This is the place to explore many of the things TV can do for your brand: tasks, targeting, seasonality, campaign shapes and a host of related articles. It is also the home of the new Thinkbox TV planning awards.

TV Toolbox

However brands choose to get close to TV programmes - sponsorship, advertorials, AFP, new technology platforms, or through the enduring power of the spot - there are new opportunities for advertisers and huge rewards to be gained. Here you can explore some of the great ways of using TV. You can also find who you are looking for via our industry links directory.

TV Ad Galleries

Here you can watch breaking, classic, award winning and interactive ads along with TV sponsorship bumpers and catch up with The Thinkboxes, the first monthly awards to celebrate UK's world-beating TV ad creativity.

The Thinkboxes

These are the first monthly awards to celebrate the UK's world-beating TV ad creativity. Here you can watch all the winning and short-listed ads, find out more about who created them and swot up on all you need to know should you wish to enter your TV ad.

Research

Here you can delve into a fascinating body of work, both past and present, to help you get to grips with how TV works, why it works, and how it will develop in the future. Browse Thinkbox body of research projects, watch films of the findings and find out what's in the field. There's some great work from the TV companies too.

Case Studies

Thinkbox are dedicated to proving advertising effectiveness, and part of our mission is to seek and out commission inspiring and effective ad campaigns for our ever-growing library of case studies, one of the most popular areas of our website. Here you can browse or search,watch the films, read the evidence and check out the databank information.

Nickable Stuff

Our ever-popular nickable charts area has grown and now includes more good things here to help with those tricky last-minute presentations including nickable films and "nickable answers to frequently asked questions"

Press Office

Here you'll find all our press releases, some articles where other people have written about us, aggregated news from the TV companies and a handy, daily, industry news feed of TV advertising stories appearing in the media.

Hot Topics

This is the place to catch up with the latest headlines from the Thinkbox blog on Brand Republic, link through to the full articles, and join the debate if you wish. You can also watch Thinkbox's Televisionaries on film series here, which is designed to explore the future of TV - what it means for viewers and what it means for brands - through a series of interviews with the cream of the TV and advertising industries. Well worth a look.

Events and Training

This is the place to book in for one of Thinkbox's forthcoming events or to view films and presentations of previous events. Additionally you can sign up for one of Thinkbox training workshops.

Programming

Here you can get a flavour of some of the great programming that's been scheduled in for this season by the UK's major commercial broadcasters. Watch the latest show-reels and TV previews in the player, or follow the handy links for more clips and specific programme information.

About Us

Pretty much "what it says on the tin"; here you can find out more about who we are, what we aim to do, how we're structured, our activities and partnerships, and last but not least, how to find us if you want to pop in for a cup of steaming Darjeeling.

Thanks for visiting our site. Come back soon!