Spotlight

  • HP promotes touchscreen printer in entire ad break
    HP promotes touchscreen printer in entire ad break
    Hewlett Packard aired a new TV campaign promoting its Photosmart range of touchscreen printers, by interlinking an entire Channel 4 ad break. Put together in a collaboration between BBDO, M2M and Channel 4 the break saw five ads, from John Lewis, Chloe, Waitrose, HMV and Guinness, linked together by an HP branded 'touchscreen' creative. You can see how the break looked and find out more about this clever piece of spot innovation, right here.
  • Orange Wednesdays create weekly appointment to view ad break
    Orange Wednesdays create weekly appointment to view ad break
    Channel 4 and Orange have come up with a clever piece of ad innovation to regularly promote Orange Wednesdays, their 2-for-1 cinema offer. It’s entertaining, informative and of course, timely, and you can find out more about it here.
  • Wolverine leaps across three consecutive ad breaks
    Wolverine leaps across three consecutive ad breaks
    To promote the new X-Men movie, X-Men Origins: Wolverine, 20th Century Fox's took three 60-second spots in consecutive breaks of a single episode of 24 on Sky1 and Sky1HD and created this fresh piece of event advertising.
  • P&G innovates with the ‘Max Factor Makeover Break’
    P&G innovates with the ‘Max Factor Makeover Break’
    The ‘Max Factor Makeover Break’ consisted of three 90 second TV ads shown in a series over consecutive commercial breaks, in which a consumer was made over by experts using a range of P&G Beauty & Grooming products. A first in this country, this piece of editorial-style ad innovation is designed to surprise, delight and deepen emotional bonds with the consumer. You can find out more about it here.
  • Dulux create bespoke ad series for ITV's Dancing on Ice
    Dulux create bespoke ad series for ITV's Dancing on Ice
    Dulux joined forces with ITV and The Sun newspaper for the launch of a campaign encouraging people to decorate their homes. Of particular interest to TV planners were three 60-second 'stunt' ads which aired during the commercial breaks of the hit show Dancing on Ice: the creative was bespoke to the programme and the play-out of the ads formed a three part story for viewers. But that's just the start of this innovative campaign. You can watch the ad sequence and find out more here.
  • Lastminute.com returns to TV advertising with a media first
    Lastminute.com returns to TV advertising with a media first
    An innovative campaign launch from Lastminute.com which encouraged viewers to make a three minute journey of their own across three commercial TV channels. This heralded the start of their “do more good stuff” brand platform, and involved some finely-tuned ad scheduling from broadcasters and agencies. You can find out more and see how it looked in the ad breaks just here

In the toolbox

  • Spots and Spot Innovation
    Creative excellence, imaginative planning and innovative technologies are forging a whole new landscape of spot advertising formats and ideas.
  • Sponsorship & branded content
    How brands can achieve a wide variety of objectives by either associating with television properties or by entering the process of co-creation.
  • Interactive TV
    Why interactive advertising requires a fresh approach, real creative investment and incremental learning.
  • Extending your campaign to new platforms
    TV has moved onto new platforms and these new opportunities place even more importance on the relationship between advertisers, creative agencies and media agencies.
  • Buying Airtime
    Some useful stuff to help to navigate the world of CPTs, TV trading and channel representation
  • Industry Links
    Browse our search our directory of TV useful industry links and contacts.

TV Toolbox

TV is the most effective medium by far and however brands choose to get close to TV programmes - sponsorship, advertorials, AFP, new technology platforms, or through the enduring power of the spot - there are new opportunities for advertisers and huge rewards to be gained. Here you can explore some of the great ways of using TV.

Related links

  • The power of sharing: T-Mobile throws some shapes at Liverpool Street
    The power of sharing: T-Mobile throws some shapes at Liverpool Street
    Saatchi & Saatchi's latest ad for T-Mobile saw 350 dancers perform a set of dance routines at London's Liverpool Street station. Premiered first-in-break during Celebrity Big Brother, and designed to engage consumers at an emotional level, this is the start of a 'Life's for Sharing' campaign focused on TV and internet. You can find out more and see how it looked in the ad break just here.
  • Interactive TV Advertising Cost Calculator
    Interactive TV Advertising Cost Calculator
    We've put together this easy-to-use online calculator to help agencies and clients navigate the costing of interactive advertising campaigns. This unique media planning tool provides a one-stop-shop for estimating the costs of interactive TV advertising campaigns on digital satellite and digital terrestrial platforms.