TV and the Brain
Audio-visual moving images consumed in a relaxed and often shared context make TV immensely powerful. Advances in academic topics such as neuro-science, implicit memory and low-involvement processing are helping us make sense of what we've instinctively known for years about TV Advertising; i.e. that it rocks!
More Brainwaves
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Paul Feldwick argues why and how any organisation that wants to create more effective advertising will have to change some fundamental assumptions about advertising, communication and creativity. -
Neuroscience is entering the world of brand communications and market research in a big way. Dr Gemma Calvert and Professor Steve Williams from Neurosense explain what it is, what it can do and who is using it. -
In recent years we’ve clearly come to understand a lot more about precisely how TV affects consumers, and to gain some actionable insights from this work, but we still don’t have the full picture. The metrics industry has struggled to keep up. So what should we look at next?
TV and the Brain
Audio-visual moving images consumed in a relaxed and often shared context make TV immensely powerful. Advances in academic topics such as neuro-science, implicit memory and low-involvement processing are helping us make sense of what we've instinctively known for years about TV Advertising; i.e. that it rocks!
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