Mediaedge:cia takes the Grand Prix at the IPA Effectiveness Awards 2009.
It's the first time a media agency has taken the top prize, but Mediaedge:cia has done just that and more; collecting a Gold, Best Integration and the Grand Prix for its Morrisons "Let's grow campaign" which delivered a payback of £21.57 for every £1 invested. You can find out more about this excellent campaign and the other worthy winners from 2009 right here. Many congratulations to all!
IPA Effectiveness Awards: winning campaigns 2005-2008
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The IPA Effectiveness Awards is sponsored by Thinkbox: it is the most prestigious and rigorous competition worldwide and rewards campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback. Here you can watch our collection of inspiring, award-winning brand stories from 2008, which come to you in the form of bite-size documentaries. You can also browse the case study summaries, find out who won what and watch the TV ads. -
The innovative campaign by MCBD & MediaCom for the Metropolitan Police Service's Trident picked up the Grand Prix at the IPA Effectiveness Awards 2007. Here you can catch up with the story of their campaign and those of some of the other winners from 2007 by watching one of our filmed case-studies. You'll also find a handy set of case study extracts. -
The sumptuous "Your M&S" campaign for M&S by Rainey Kelly Campbell Roalfe Y&R was a deserving Grand Prix winner at The IPA Effectiveness Awards 2006. This was also the first year Thinkbox started making films about some of the winners: we hope you like them. Here they are, plus case-study summaries from the industry's most rigorous award scheme. -
Thinkbox have sponsored the IPA Effectiveness Awards since 2005. Here you can find out how we came to be involved; browse case study extracts from the cream of 2005's crop, watch all the TV ads and find out who won which awards.
IPA Effectiveness Awards
The IPA Effectiveness Awards are recognised by agencies and clients as Adland's most rigorous award scheme because entrants have to prove their communications strategies have worked in hard business terms. Here you can browse winning case study summaries from the 2008, 2007, 2006 and 2005 IPA Effectiveness awards and get the inside track from some those behind these inspiring brand stories by viewing the films in our mini documentary series.
Associated Content
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One of the biggest challenges in the current advertising climate is demonstrating the effectiveness of advertising investment. Nowhere is this more prevalent than with TV advertising, which tends to work building brand associations over the long term which traditional econometric methods can fail to pick up. PriceWaterhouseCoopers combined innovative long-term econometric analysis across a wide range of markets and conjoint analysis to unlock the payback of TV expenditure. -
Through thorough and impartial examination of the last 27 years of Advertising Effectiveness Awards case studies, the IPA has proof that using TV makes campaigns more effective. No matter what size your budget, TV outperforms other media channels. We've collected a few headlines for you here and also filmed Les Binet and Peter Field presenting their findings.