Coming soon...

It's now well-proven that TV and the internet have a special relationship, offering consumers the complete journey. Many online brands have used TV brilliantly to drive online responses. But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This free afternoon event at the Thinkbox offices, on Wednesday 17 March, will condense the learnings we have from many research studies into how TV and online work together as well as feature some new research into online brands on TV.

Our Last Event

TV Technology: Boxing Clever

The theme for this free morning event, which was held on Thursday 11 March at the Soho Hotel, was the liberating impact of new TV technologies and what it all means for advertisers. The focus was on the wonders of the multifarious smart boxes which sit in our living rooms, attached to the TV, and which enhance our viewing in so many different ways; boxes which bring flexibility and control to what we watch, on-demand TV, access to online services, interactivity via red and green buttons and soon even the possibility of addressable advertising. A range of experts, including Nigel Walley from Decipher, Olivier Binse from Deloitte, and Sheila Byfield from MindShare, brought the attendees up to date on the very latest technological changes in this area. These experts showed data on trends, gave predictions on how these changes might affect consumer behaviour and explored exciting new possibilities for advertisers. Find out more here.

Previous Events

TV Together: a very social medium

Our recent event at the Soho Hotel saw the launch of two brand new pieces of research from Thinkbox. First, we put shared viewing under the microscope to better understand why, how and what we watch together, the impact of technology on the shared experience and how all of this affects the way TV advertising works in our brain. Secondly, we explored the complementary relationship between TV and social media and provided some new insights into how advertisers can harness the ripples from their TV activity in this new space. Here, you can view the content that was presented on the day and download a slide or two if you fancy.
TV Response: the new rules

At this half day event, held on Thursday 8th October 2009 at the Soho Hotel, Thinkbox launched a major new piece of research on how TV response works. The analysis looks at the impact of television on both immediate web response and other short-term response channels. As well as coming up with best practice advice on your TV creative and media planning, the speakers pointed to how to optimize your other media activity to capture the response that TV generates.
Cars on TV

This bespoke presentation is designed for those of you working in the automotive sector. We've distilled the relevant auto elements of our groundbreaking research projects - including Payback, Me-TV and TV & Online - and condensed them into a nippy 90 minutes, in which we have explored the effectiveness of car ads on TV and look at the power of TV and online to drive the purchase decision. This presentation includes analysis from other industry research such as the IPA, PricewaterhouseCoopers and our joint research study with the IAB.

1 | 2 | 3 | 4 | 5 | next

Thinkbox training

An Introduction to Television

This is a full day training workshop designed to give new starters to the business an overview of what television has to offer advertisers. It is primarily aimed at trainee media planners and buyers or junior marketing personnel but new starters from our shareholders are also welcome. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also covers how to plan a TV campaign, how to go about buying TV and how TV is traded.
An Introduction to TV Technology

This is a half day training workshop that focuses on all the wonderful new TV technology that is now available to advertisers in order to help them get the most out of the medium. It will give delegates not only the opportunity to understand what all the different technologies can do but to see them in practice. We will provide up to date facts and usage data on all the latest kit available as well as explore the different need states that each provide for. We will also discuss the way that viewing behaviour changes when people acquire these new technologies. You can find out more here.

Events

Thinkbox hosts a rolling programme of inspirational events, all designed to help people understand how to get the best of TV. Here you can find out what’s coming up next and also view presentations and films from our previous events.

Associated content

What would you like to know? Ask us to present to you.

We want everybody, from agencies to advertisers to use us for help and advice and facts. So, we've put together a collection of fact-packed and thought-provoking presentations that explore the effectiveness of TV and the different ways that advertisers can maximise its many benefits. Some are built around particular TV themes (like effectiveness or advertising in a recession), whilst others draw insights from a specific piece of research or examine TV advertising by category. If you'd like to find out more, or book a presentation for you and your colleagues, there's a full list of potential subjects here and all the contact details you need.

Login