Quarterly & Half Year Reviews
The latest TV viewing figures from BARB show that people in the UK watched 28 hours, 15 minutes of linear, broadcast TV a week during the first half (Jan-Jun) of 2010. This is an increase of 2 hours, 2 minutes a week on the same period last year. Commercial broadcast TV viewing accounted for 62% of total viewing in the first half of 2010. But it’s not all about football. Here, you can read more about this remarkable growth and also view or download a handy, powerpoint-ready treasure trove of facts and figures about TV and TV advertising in the first two quarters of 2010. The Thinkbox Half Year Review, January - June 2010 looks at commercial TV viewing, impacts, time-shifted viewing, TV expenditure, online TV viewing, the latest on TV technologies and more. It’s all in this one place and you can find it here.
Spotlight
We’ve just completely revamped our Nickable films section. There’s lots of new material in there, and it’s well worth a quick look. You’ll find a smorgasbord of Powerpoint and Keynote-ready clips for your presentations in which viewers talk about TV Sponsorship; how TV and Online work together; what they think of Web TV and some good quotes on TV and TV ads. You can see what’s on the menu here.
More Nickable Stuff
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We’ve created a bank of the most commonly requested charts for you to download. Keep an eye on this section, as we regularly update the contents. -
Quick briefings on today’s hot TV topics: just the facts. -
There are some things that some people say that we rather like. They make us smile, they make us think. So we thought gather together a few of these gems – what our industry’s biggest names think about our biggest medium and the programmes and advertising it carries – and put them in one place for you use at will.
Useful Tools
Nickable Stuff
We've assembled lots of good things here to help with those tricky last-minute presentations; TV data charts, downloadable films and the ever-useful "nickable answers to frequently asked questions".
Don't forget to log in to access any of this stuff.
If there is anything else you would like to see here, please drop us a line.
Associated content
Here you can download TV’s annual review for 2009; a treasure trove of facts, research and comment about commercial TV and TV advertising over the past year. This was a year which saw viewing of commercial TV at an all time high (see page 7), online brands recognising the power of TV advertising to drive people online (see p 10) and new TV technologies providing new ad opportunities and further growth (see p 14). You’ll find all this, plus the key info on commercial impacts, advertising investment and more, in this report. Please log in to be able to download it.