The accountancy and consulting firm Deloitte has just published their 2010's media predictions report which focuses on the consequences of technological change - particularly digitization - and are shaped by 2010's economic outlook. Amongst a wide range of topics, they address the demand for on-demand TV, the integration of television and the web and the short-term prospects for 3D television. Here you can get the top line on their findings and also link through to their full report. It's well worth a read.

With Sky's announcement of the launch of a 3D channel this April and Courvoisier bringing the UK's first ever 3D spot to air during Channel 4's recent '3D Week', we take a roundup of who's doing what in the world of 3D TV and look at how advertisers can engage with it at the moment.

What's really going on in households who own a Digital Television Recorder (DTR/PVR) and where is this brilliant piece of kit going next? Here are the facts.

Interactive advertising is increasingly being used to deliver long-form brand engagement through the TV. Here you can find out what IA can do for you and browse some inspiring practical advice as to how to make you campaigns engaging and effective.

If you'd like to see for yourself what happens when you press red (or green), you can experience it online, from the comfort of your desk, using our interactive television emulator. And this is the place to do just that.