Monthly TV Report Highlights
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People in the UK watched an average of 19.59 hours of commercial TV a week during January
Total broadcast TV viewing (including BBC) was 31.85 hours a week
Commercial TV’s share of viewing in January was 61.5%..
Total commercial impacts were up 7.3%
The top five most watched TV ads in January were DFS, Confused.com, Asda, Co-op Supermarkets and Dreams beds.
You can view the full monthly report by clicking here
TV in Depth
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Tess Alps, Chief Executive of Thinkbox takes a bird’s eye view of commercial TV in 2009 and looks forward to what we can expect from 2010. 2009 was a year where record viewing to linear commercial TV was counterbalanced by severe pressure on marketing budgets. Tess looks at these factors and the major strides have taken place recently to give advertisers a better understanding of how and why TV drives much of the internet’s success and how TV advertising is more successful because the internet offers a variety of instant response mechanisms. -
Linear, broadcast TV viewing continued to go from strength to strength in 2009 driven by more homes switching to digital TV, new technologies like HDTV and digital TV recorders magnetising viewing to the living room, award-winning TV programmes. Commercial impacts – the number of TV ads watched at normal speed – also increased in 2009 to reach a new all time high. Here are some of the key facts and figures plus some thoughts as to what is driving this success. -
A prevailing theme in 2009 was the number of online brands (and, in particular, price comparison websites) which turned to TV. Here you can have a look at the top spending categories for commercial TV; which holding companies and brands where most active and which showed the biggest increases in spend. -
Today’s TV is part of a digital solar system made up of many different devices and delivery systems that have revolutionised the way people can choose to watch their TV but where the big telly in the sitting room remains the central fixed point. Whether you are after information on live or time-shifted viewing, Digital Switchover, DTRs or HDTV, or perhaps would like the top line on 3DTV or TV on-demand you can find the key trends and figures for 2009 right here. -
It's the first time a media agency has taken the top prize, but Mediaedge:cia has done just that and more; collecting a Gold, Best Integration and the Grand Prix for its Morrisons "Let's grow campaign" which delivered a payback of £21.57 for every £1 invested. You can find out more about this excellent campaign and the other worthy winners from 2009 right here. Many congratulations to all -
The Thinkboxes were launched in April 2008 in association with Haymarket Brand Media. These new monthly awards celebrate and honour the vast, inspirational spectrum of great TV commercial creativity. Here you can browse the very best of 2009 and find out about the people behind the work. -
Mediaedge:cia’s work for Morrisons picked up the Grand Prix at the Thinkbox TV Planning Awards 2009, and also collected first prize in the Best Ongoing Use of TV category. Elsewhere, Carat, MediaCom, OMD UK, PHD and UM were also worthy winners of some hotly contested categories. From here you can find out all about these brilliant and effective campaigns, take a peek at the ceremony and find out what the 2009 judges thought. -
Great programmes remain the reason why people watch TV, why they remain as in love with TV as they ever have been, and why there is no doubt that TV in all its forms will remain at the centre of our lives for as long as we can imagine. Commercial broadcasters continued to show the very best content in every genre and to maintain the unrivalled environment that TV provides for advertisers. Here are some of the highlights from 2009. -
The UK leads the world in TV content. Its programmes, programme formats and the best of its advertising continue to ignite imaginations around the world and bring people together in living rooms, office kitchens, pubs and online in a way little else can. TV remains one of our most bonding cultural and social glues as well as a major contributor to the UK’s GDP. Programmes from UK commercial channels put in another strong performance at the major award ceremonies in 2009. Here’s the top line from the BAFTAs, the Royal Television Society Awards and the National Television Awards. -
The story of the TV decade is one of new technologies encouraging us to watch even more TV because we have more choice and more control. Here’s a summary of how TV has changed in the last ten years, from home much TV and ads we’ve watched to the growth in HDTV and DTRs.
TV at a Glance
TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. This part of our website is designed to give you a snapshot of what’s been going on in commercial television. You can catch up with our latest monthly TV report, and review all the key facts and figures for commercial TV in 2009 - TV viewing, TV advertising investment, TV technologies, broadcaster highlights and programme awards – or follow some quick links to some of the most creative and effective campaigns of 2009.
Associated content
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Here you can download TV’s annual review for 2009; a treasure trove of facts, research and comment about commercial TV and TV advertising over the past year. This was a year which saw viewing of commercial TV at an all time high (see page 7), online brands recognising the power of TV advertising to drive people online (see p 10) and new TV technologies providing new ad opportunities and further growth (see p 14). You’ll find all this, plus the key info on commercial impacts, advertising investment and more, in this report. Please log in to be able to download it. -
Thinkbox hosts a rolling programme of inspirational events, all designed to help people understand how to get the best of TV. Here you can find out what’s coming up next and also view presentations and films from our previous events. -
Inform. Inspire. Involve. That’s exactly what Thinkbox seeks to do and our research is no exception. Here you can delve into a fascinating body of work, both past and present, to help you get to grips with how TV works, why it works, and how it will develop in the future.