Online Brands and TV bubble

It’s now well-proven that TV and the internet have a special relationship, offering consumers the complete journey.  Many online brands have used TV brilliantly to drive online responses.  But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This free morning event at the Soho Hotel, on Thursday 18th February, condensed the learnings we have from many research studies into how TV and online work together plus some new research into online brands on TV.

The sessions explored the varying techniques that online brands - and offline brands that conduct part of their business online – can successfully employ on TV, from sponsorship to advertorials. And we also featured a range of case studies that will shine light onto how to launch an online brand on TV, how to reposition an online brand and how to develop creative work that drives the right business to your website.

You can view and download the presentaions from the day by clicking on the links below:

Speakers' presentations

  • Online brands and TV: market research
    Online brands and TV: market research
    Lindsey Clay, Marketing Director of Thinkbox will introduce the topic for the morning.
  • TV Response
    TV Response
    David Brennan, Research & Strategy Director of Thinkbox recapped on what Thinkbox’s recent response study told us about how online brands can best use TV to drive response.
  • The journey from TV to online
    The journey from TV to online
    Nicole Greenfield, Head of Research of Thinkbox and Di Tunney, Managing Director of The Best Organisation presented a new piece of research which explores the different types of journeys consumers make between TV and online and how they lead to different kinds of brand activation.
  • Building an online brand
    Building an online brand
    Tess Alps, CEO of Thinkbox provided some insights into how online brands can get the best out of TV by using it to create powerful brands for long-term business success.

On Demand

Watch 'Online brands on TV: it's the business' on demand
Watch 'Online brands on TV: it's the business' on demand
Online brands on TV: it's the business was held on Thursday 18 February 2010 at the Soho Hotel, London. The sessions explored the varying techniques that online brands - and offline brands that conduct part of their business online – can successfully employ on TV, from sponsorship to advertorials. It also featured a range of case studies that shone light onto how to launch an online brand on TV, how to reposition an online brand and how to develop creative work that drives the right business to your website. If you weren't able to come along to the event or access our live webcast on the day, you will be able to catch up with all the action by watching the event on demand here.

Online Brands and TV: it's the business

It’s now well-proven that TV and the internet have a special relationship, offering consumers the complete journey. Many online brands have used TV brilliantly to drive online responses. But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This free morning event at the Soho Hotel, on Thursday 18th February, condensed the learnings we have from many research studies into how TV and online work together plus some new research into online brands on TV.

Viewing of the slides that were presented on the day are completely unrestricted.

Just click on the speaker below to have a look at their slides.

However, you will need to log in to download them.

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